How To The guide to finding your foundation shade.
The journey to finding the right foundation shade for you can seem like a lifelong one: it’s too light, too dark, too…something not quite right. How to your foundation shade lies in the way it melts into your skin like it belonged there all along. If you need to slather your face with it to look natural, chances are it’s not your perfect shade. Your shade will give you confidence and look like you have nothing on. Too good to be true? Absolutely not. You can do it, and we’re here to help.
Shop with a clean face.
Whether you’re perusing in-store or online, a foundation skin tone chart only works if you’re showing up with bare skin. Chances are, if you’ve already been wearing the wrong shade, you’re probably going to do it again unless you remove it completely before trying a new one. The point is to match your bare skin, not your current foundation. To avoid being off base, make your foundation hunt a no-makeup excursion. You can also try out our virtual try-on experience to help find your foundation shade.
Don’t go by shade names alone.
You know that expression “never judge a book by its cover”? That applies to how to find the right foundation shade, too. Shade names like espresso or beige are not universal to all brands or even amongst the different foundation types within the same brand. They can be a helpful guide, but if you want to get it right off the get-go, we always recommend color-matching by a consultant, which is a free service. Also keep in mind that whenever a formula is different, the same shade name can look slightly different based on the interaction of its ingredients.